How We Took Finlytic from 800 to 33K Monthly Sessions in 14 Months

When Finlytic approached us, organic contributed 4% of their signups and nobody on the team owned search. Fourteen months later it drives 61%. This is exactly how it happened.

Month 1–2: Rebuild the foundation

A crawl audit surfaced 12,000 thin tag pages cannibalising main content. We consolidated, redirected and shipped a clean architecture with proper internal linking — traffic dipped briefly, then recovered stronger.

Months 3–8: Own three topic clusters

Instead of chasing scattered keywords, we built deep clusters around reconciliation workflows, GST automation and CFO reporting. Twenty-eight expert-reviewed articles later, Finlytic owned the SERPs for its entire buying-intent space.

Months 9–14: Compound with authority

Digital PR campaigns built on original fintech data earned links from publications money can’t buy. Domain rating climbed from 31 to 54, and every new cluster article ranked faster than the last.

The compounding lesson

No single tactic produced this result. Technical hygiene made content possible; content made authority matter; authority made everything cheaper. That’s the RankPilot system in miniature.